Showing posts sorted by relevance for query markets. Sort by date Show all posts
Showing posts sorted by relevance for query markets. Sort by date Show all posts

Monday, November 14, 2016

The Grid by Gretchen Bakke

Anthropologist Gretchen Bakke has written about a system integral to the American lifestyle that we associate more with engineers: the electrical grid. The Grid describes how we arrived at the system we have, the forces that are operating on it and how they might shape its future.

The grid is more than a set of wires on poles. It is also a system of companies, markets, laws, regulations, government agencies, cultures and individual people. As an engineer, I feel it is important for me to be aware of the business, policy and cultural aspects of my work. Technology cannot be easily isolated from these things. An engineer who focuses completely on technology risks putting a lot of effort into a solution that fails for important non-technical reasons.

Having commented on engineering, I should mention that Bakke’s book is written for laymen.
She explains the science and technology of electricity in terms that I think most people can understand.

One of the reasons she doesn’t need to resort to deep technological or scientific explanations it that technology is not the biggest barrier to the grid of the future. Of course, technology is very important, but much of what we need to make our grid more resilient and wireless is already in our hands, or will be within our grasp in the near future.

The harder things to wrangle are the business and regulatory aspects of the grid. Renewable energy sources (especially variable sources like wind and solar), distributed generation (which is becoming increasingly affordable), increased efficiency, flat or declining demand, and regulatory reforms over the last three decades have put the squeeze on electric utilities. Our electric utilities, and the system of large, central generation plants they operate, were built for the business and regulatory setting of the early 20th Century, when rapidly increasing demand meant that the consolidation of generation into large plants controlled by highly-regulated monopolies made sense as a way to provide ever cheaper power for an ever growing population of customers.

By the 1960s, this model of growth was failing putting upward pressure on electric prices. Regulatory reforms starting in the 1980s introduced competition to electric markets that put another squeeze on utility profits.

These historic changes are still in action and accelerating. Environmental regulation and customer expectations about the use of renewable energy are also a growing pressure on the system, especially because the variability of solar and wind energy make it difficult to balance demand and generation on the grid, which must be done constantly and almost instantaneously.

In addition to describing how our grid came to be and the troubling weaknesses it has in light of our changing environment and expectations, Bakke looks to the future. Of course, no one knows what the grid make look like, but current developments have the potential to scale up to shape the grid.

A future grid is likely to be a highly computerized system of integrated microgrids that can operate independently when the larger grid is out. It will include many generators distributed across the grid (large, central power plants are on the way out) that take advantage of alternative and renewable energy sources. New developments in energy storage, such as the batteries that will be in fleets of electric cars, and a host of smart meters, homes and appliances will help us balance the grid. We’ll need to develop standards that allow all this new technology to communicate and work together as it also controls the existing parts of the grid that continue to be useful. Continued regulatory reform will be needed to adapt to these changes and possibly to force openness into a market that existing power monopolies may be tempted to guard. Utilities will need to find new business models, and we all might need to be open to what they could be, because it is unlikely that they’ll be able to keep going by selling kilowatt-hours in the old fashioned way.

If you’re interested in this book, you may also be interested in


Bakke, Gretchen. The Grid: The Fraying Wires between Americans and Our Energy Future. New York: Bloomsbury, 2016.

Thursday, April 29, 2021

The Phantom Unmasked by Kevin Patrick

The Phantom is a long-running newspaper comic strip that first appeared in the New York Journal in 1936.  He was a pulp-adventure hero who protected his jungle home while fighting piracy and crime around the world. His unique twist, at least visually, was his outfit of tights and trunks, with a domino mask to obscure his features. More than a year before the appearance of Superman, the Phantom was dressing like a superhero.

In parts of the world, people consider the Phantom to be the very first superhero. Though he persists in American newspaper pages, he has not been very popular in the U.S. in comparison to similar characters. In other part so of the world, notably Australia, Sweden and India, he is possibly the most well-known and followed comics characters. How did a middling American adventure comic become so popular overseas? Comics scholar Kevin Patrick wrote a dissertation about it, and has since turned than dissertation into his book, The Phantom Unmasked.

It started with the general popularity of newspaper comic strips in the United States. As the American market became saturated, the features syndicates that distributed comics sought to expand by marketing to foreign publishers. While they faced objections in some markets, they had the advantage of being cheap and plentiful. In addition, the American syndicates worked with local syndicates or publishers to adapt their comics to local tastes and customs. This included The Phantom.

Lee Falk, writer of the strip, conceived of a character who was likely to be popular by taking ideas from popular jungle stories and hero pulps. He noted that he took inspiration form Edgar Rice BurroughsTarzan of the Apes (serialize in All-Story magazine) and Rudyard Kipling’s The Jungle Book. The name of the Phantom is suggested by The Shadow, one of the most popular pulp magazines. The Phantom marked his enemies with the stamp of his skull ring, similar to the signet of The Spider, who more often left his mark on a corpse than a living foe. The skull-mark itself may have been inspired by the death’s head ring of Operator 5; though that ring was loaded with an explosive charge.

Patrick traces the spread of The Phantom from the United States to overseas markets, especially Sweden, which would become a center of oversees Phantom media production, India and his homeland of Australia. While he considers the features of the strip that make it popular in these countries, he also explores the marketing and publishing practices of the features syndicates in America and abroad to show how The Phantom was a financial as well as a popular success. The Phantom Unmasked is as much a business history as it is a comics history, though the two have always fit closely together.

If you’re interested in this book, you may also be interested in

Comic Book Nation by Bradford W. Wright

Kirby by Mark Evanier

Men of Tomorrow by Gerard Jones

Miss Mizzou by J. B. Winter

Mr. America by Mark Adams

The Secret History of Wonder Woman by Jill Lepore

Superman versus the Ku Klux Klan by Rick Bowers

The Peerless Peer by Philip Jose Farmer

Why Comics? by Hilary Chute

Patrick, Kevin. The Phantom Umasked: America’s First Superhero. Iowa City: University of Iowa Press, 2017.

Saturday, November 28, 2015

Smartcuts by Shane Snow

In Smartcuts, Shane Snow explores the methods used by successful people and businesses to achieve remarkable results in short periods of time. The short answer is they use lateral thinking. Rapid success is achieved by putting aside conventional thinking and finding new way to frame and approach problems.

Fortunately, lateral thinking is not limited to the realm of natural geniuses. Snow believes lateral thinking strategies can be learned. Most of the book is devoted to describing particular strategies or patterns of lateral thinking.

He places these strategies into three broad categories. Success hackers shorten the path. Innovators use leverage to get more out of their efforts. When they achieve success, they continue to move forward to higher achievement or to make progress in another endeavor.

Shortening the path to success often means getting off the conventional path. People who climb the ladder to success quickly often prove themselves in one field move laterally into another. They also seek feedback from experts, markets, and many trials, making improvements as they go.

Leverage is largely about building on what has already been achieved. You don’t have to reinvent the wheel or repeat what others have done; you can start where they left off. Not only can you leverage the knowledge and skills of others to start at a higher level, you can leverage the connections of others to make the connections you need. They also recognize opportunities and catch waves that propel them forward. People who use leverage successfully put in the work learning to use the tools that are available, deliberately looking for trends, and paying forward the generosity they have received.

Continuing success is largely a matter of momentum, continuing to make progress in one way or another. Focus helps to, concentrating on what is essential and stripping away distractions. In particular, it means dreaming big. Making and order-of-magnitude leap is sometimes as easy as making and incremental improvement, and it has an energizing effect on those involved, drawing in other excited dreamers to help make it real.

For each strategy, Snow provides illustrations of people who’ve applied them. Some of them a people he interviewed personally. Some are famous, though I think I was more interested in those who were unknown to me.

Even with lateral thinking skills, there is no way of getting around work. Lateral thinking may lead to new solutions that save a lot of time and effort, but implementing solutions to some of the biggest challenges is still demanding. In many of Snow’s illustrations, the “instant success” followed a lot of creative and diligent work. Smartcuts are not necessarily shortcuts.

If you’re interested in this book, you may also be interested in


Snow, Shane. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. New York: Harper Business, 2014.

Monday, April 11, 2011

Will Eisner by Michael Schumacher

Schumacher, Michael. Will Eisner: A Dreamer’s Life in Comics. New York: Bloomsbury, 2010. Will Eisner was a great innovator in comic books who spent his entire adult life working in the field. Michael Schumacher’s biography of the man, Will Eisner: A Dreamer’s Life in Comics, is a chronological review of his life and major works. Several things set Eisner apart as a comics writer and artist. From the beginning of his career, he thought comics could be serious art that could be more than cheap entertainment for kids. Unlike many comics artists, he was also a savvy businessman. He expanded the scope of comics from entertainment to education. Though his early work in comics is of high quality and displayed great creativity, he pushed himself to do more and better things with his chosen medium. Comic books were held in low regard in their early days, even by the writers and artists who created them. Most of the creators who worked in the field were just biding their time and making ends meet until they might move into more lucrative and respected work in books, magazines, and commercial art. It was also a market open to Jews, like Eisner, and other minorities who had a hard time breaking into other markets. In contrast, Eisner always saw potential in comic books to be serious art that could communicate to people in unique ways. While publishers were interested in gimmicks and characters that sold magazines, and Eisner provided them with that kind of material, Eisner’s desire was to focus on great storytelling through comics. He got his chance when he produced The Spirit, a comic made to be a weekly insert for newspapers. He negotiated a level of creative control over the comic that was uncommon in the industry. Eisner enjoyed the process of negotiation. This had much to do with his success as a businessman. For most of his career, Eisner ran his own shop producing comics for other publishers rather than working as an employee for freelancer. He was intelligent and flexible in his business dealing. He reaped the financial reward of his artistic work in a way few comics artist of the time did. Schumacher attributes this dual nature as artist and businessman to his parents. Eisner’s father was a painter who barely scraped through the depression; his mother wanted to see her children to something practical and have stable jobs. When comics began to face troubles in the postwar years, Eisner was already moving on to the education market. He had proven the concept of educational comics while he was in the army and created comics that supplemented preventative maintenance programs. He expanded this work later, contracting to produce a preventative maintenance magazine for the army during the Korean War, and expanding educational comics to other customers. In the last decades of his life, Eisner returned to telling stories through comics. Rather than returning to the genre stories he told earlier, he told longer, deeper, more personal, and sometimes autobiographical stories. Though not the inventor of the term "graphic novel," he was an innovator in telling longer stories through comics, tackling subjects that previously were the realm of mainstream literature and nonfiction. He developed relationships with publishers and editors that pushed him to produce great work. Schumacher doesn’t find all the work of this period to be great, though some is incredible. It seems to be a complaint that not all of Eisner’s work was as good as his best work. Though their may be something to this, we see in Eisner a man who is pushing into new areas of the art and publishing of comics when most of his contemporaries had long retired. If you’re interested in this book, you may also be interested in The Amazing Adventures of Kavalier & Clay by Michael Chabon American Splendor (Film) Maus by Art Spiegelman Stan Lee by Jordan Raphael and Tom Spurgeon The Ten-Cent Plague by David Hajdu Will Eisner’s The Spirit by Darwyn Cook

Sunday, August 23, 2015

Freakonomics by Steven D. Levitt & Stephen J. Dubner

Economist Steven D. Levitt and journalist Stephen J. Dubner look into the unexpected relationships between aspects of our society in their book Freakonomics. They not particularly interested in the things you might expect economists to write about such as business, markets or investment. Instead, they look at cheating, crime, expertise and parenting.

There is no particular theme of the book, except possibly that common explanations and expectations are often off the mark. Levitt and Dubner are skeptical of conventional wisdom and expertise. They are interested in data and what questions can properly be put to that data.

They sometimes come to conclusions that some might find disturbing or troubling. For instance, they trace the drop in crime rates in the 1990s to the legalization of abortion in the 1970s. Many of the women who had abortions in the wake of Roe vs. Wade were poor, had low education, or very young. All of these traits in the parents tend to produce worse outcomes for children, including a higher likelihood of committing crime. As the first post-Roe cohort of children reached their teen years in the 1990s, there were fewer who had been raised in those conditions that may have pushed them into crime, and therefore fewer budding criminals and a decline in crime rates.

Reading this made me think of the arguments of eugenicists. They believed that a host of social ills, including crime, could be mitigated by keeping the unfit people from reproducing. To the eugenicists, unfit was essentially equivalent to nonwhite, though it also extended to the feebleminded (a disease a eugenically-minded psychiatrist or psychologist might have found in any poor, uneducated person). The eugenicists saw intelligence, criminality, poverty and host of other features as fixed and hereditary. Limiting the reproduction of the unfit through abortion or sterilization would reduce and eventually eliminate poverty and crime.

Of course, Levitt and Dubner are not eugenicists. Nor do they propose abortion as means to reduce crime. Crime does not have its roots in race or intelligence. It is strongly tied to poverty and low education. Charles Dickens chilling portrayed Ignorance and Want in A Christmas Carol, and they are still a threat to all of us.

Each chapter reveals an interesting twist on some subject, though few are as potentially charged as that on crime. In another chapter, the authors show that crime does not pay, except for those at the top, on unlike in a corporation. In spite of faddish thoughts on the issue, parents matter, though maybe not in the ways we’d like to think.

My previous reading has inclined me to focus on the darkest part of the book, but the overall tone is conversational and light, though the authors are not flippant about serous subjects. They are not technical either. Their use of statistics is straightforward. They do not delve deep into theory, though they focus much on the central theory of economics that people respond to incentives.

If you’re interested in this book, you may also be interested in


Levitt, Steven D., & Stephen J. Dubner. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. New York: William Morrow, 2005.

Tuesday, October 4, 2011

Water by Steven Solomon (204)

Solomon, Steven. Water: The Epic Struggle for Wealth, Power, and Civilization. New York: Harper, 2010.
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Steven Solomon’s Water is an epic history of civilization from its roots to modern time. Solomon’s thesis is that inventively mastered their water resources have risen and those that have outpaced their available water or innovations have declined. There are lessons in this history for us who live in an age where some nations already experience serious water scarcity and even relatively water rich nations are squandering their natural fortune.

The book generally follows sequences of technology, geography, and politics. In technology, it moves through waters many uses from irrigation to transportation, energy and sanitation. The geographic motion of the book is from east to west, starting the early innovations of Asia, sliding to Europe, then jumping the Atlantic to North America. The political trend begins with ancient, totalitarian hydraulic societies and moves on to gradually democratizing nations and the splintered, competitive, yet surprisingly workable and cooperative, market-oriented Western republics.

In the final chapters of the book, Solomon deals with the threat of water scarcity. Some parts of the world, particularly in Africa and Asia, are already facing water shortages. Those fortunate enough to have other sources of wealth, like oil, are importing virtual water, especially in the form of food. Control of water resources is becoming a matter of international diplomacy, national security, and possible war in much the way oil was in the last century. This is especially true in the arid, populous Middle East and South Asia. Many of the water poor live in lands that are highly populated, arid, unstable politically, and have long-standing enmities with neighboring countries.

Relatively water rich nations, like the United States, have problems, too. Much of it stems from using water inefficiently and for less productive activities. This is especially problematic in the dry western states, where long-standing, vested interests have sought to protect their subsidized access to water while others, sometimes more efficient and high value users, pay great premiums for the limited remaining available water. This isn’t strictly a western problem; eastern cities are also droughts, growing populations, industrialization, intensive agriculture, and aging infrastructure that strain their water resources.

While the problems are serious, Solomon seems hopeful that, as in the past, we may be able to develop technological, organizational, and political solutions to these issues. He objectively discusses national and international efforts to solve the looming water crisis. He seems to have more faith that workable solutions well arise in the more water rich, democratic West, where a combination of government regulation, free markets, substantial local control, and varied regional solutions are giving rise to innovation.

If you’re interested in this book, you may also be interested in
The Ancient Engineers by L. Sprague de Camp
Canals and Their Architecture by Robert Harris
Dreams of Iron and Steel by Deborah Cadbury
Exodus
The Ghost Map by Steven Johnson
The Great Stink by Clare Clark
Steam by Andrea Sutcliffe
Undaunted Courage by Stephen Ambrose
The Victory of Reason by Rodney Stark
Water by Marq de Villiers
When the Rivers Run Dry by Fred Pearce