Showing posts sorted by relevance for query Viking. Sort by date Show all posts
Showing posts sorted by relevance for query Viking. Sort by date Show all posts

Saturday, December 10, 2016

The Powerhouse by Steve Levine

The technology that has the potential for a breakthrough that could revolutionize life in the next few decades is not one many might think of. It’s the battery. The next generation of battery could make affordable, long-range electric vehicles available to the masses. They could make variable energy sources like wind and solar more viable competitors to traditional, fuel-burning energy.

Though it is not widely publicized, major companies, start-ups and even government agencies are involved in a race to bring the next generation battery to the market. The company that creates it and the nation that can establish the manufacturing base for it will be in a position to make a lot of money. It’s a dramatic story, which Steve Levine relates in The Powerhouse.

Levine provides some background on the development of the lithium ion battery and improvements to it. His focus, however, is Argonne National Laboratory.

Argonne, located near Chicago, started as a lab to research nuclear energy and weaponry. It traces its history back to the Manhattan Project and the University of Chicago lab where Enrico Fermi started a manmade, self-sustained nuclear chain reaction. At the close of the book, Argonne was taking the lead of a hub of battery technology development aimed particularly at creating the battery that will put electric cars in millions of garages.

Argonne is not the only player in the field. Levine also reports on some of the companies, large and small, and countries that are staking out their places in the field. Automakers, particularly General Motors, are particularly interested in these devices that might radically change their industry.

The chemistry of these batteries, particularly the cathodes, is discussed in the book, but not deeply. It is not a textbook on electrochemistry. It is instead a book on the business and politics of an uncertain technological development that has the potential to alter the economic and environmental condition of the world.

If you’re interested in this book, you may also be interested in


Levine, Steve. The Powerhouse: Inside the Invention of a Battery to Save the World. New York: Viking, 2015.

Saturday, June 10, 2017

You are a Badass at Making Money by Jen Sincero

Making money starts in your mind according to Jen Sincero, author of You are a Badass at Making Money. Your wealth, or lack of it, has a lot to do with your mindset.

The things we think and say, even and maybe especially in your subconscious mind, affect our behavior related to money. If you’re making less than you want, you probably have beliefs and thoughts that are holding you back.

Fortunately, you can change your mind. Much of Sincero’s book is focused on ways you can get a new perspective on money and change your habits of thought. New behaviors and more money should follow.

Of course, changing deeply ingrained beliefs and habits that you’ve practice for years can be difficult. It requires persistence and determination.

It also requires action. At first, you’re unlikely to know how you’re going to make more money. You’ll have some ideas, and you should act on them. You’ll have questions and you should seek out answers.

Sincero suggests you’ll have help along the way. This is where things get a little far out. She says there is a universal intelligence trying to give you what you want. Our consistent thoughts tell the universe what we want and how much we want it. If we want positive things, like being rich enough to do a lot of cool stuff, we should have strong positive emotions as much as we can right now.

This notion of universal intelligence is common to self-help literature, especially related to wealth. Sometimes the power is ascribed to the subconscious mind, as in the case of Maxwell Maltz, but often this power is seen to rest in some outside or all permeating force, which is some people’s conception of God.

Actually, a lot of the ideas you’ll find in Sincero’s book are common to the genre. The humorous and entertaining way she presents the material is unique. Books like this are sometimes dense, brow-beating or far out there, but Sincero’s humorous, easy-going tone and straightforward style makes for easy reading.

Jen Sincero also wrote You are a Badass.

If you’re interested in this book, you may also be interested in


Sincero, Jen. You are a Badass at Making Money: Master the Mindset of Wealth. New York: Viking, 2017.

Sunday, April 13, 2014

Small Move, Big Change by Caroline L. Arnold

In Small Move, Big Change, Caroline L. Arnold addresses those who have made big resolutions and failed to keep them. That is a large audience.

Without getting into depth about the first chapter, the reason we fail in our resolutions is habit. When we want to change behavior, we come against the resistance of all our already ingrained behaviors. The larger the change we try to make, the larger is the resistance we experience.

Arnold’s solution is what she calls microresolutions. This is exactly what it sounds like, a commitment to a very small change. It is very important that a microresolution be easy. It should be so small, simple, and easy that you’ll do it in spite of your old habits. Do it consistently, and in a short while it will be a new habit.

There are seven rules to making a good microresolution. The first is already mentioned: make it easy. It should be specific and measurable (you’ve probably seen this before if you’ve read other books about goal-setting). The new behavior should have intrinsic value that provides immediate rewards (for most of us a small reward now is more motivating than the big reward down the road). It should be personalized to the user. It should be liked to a cue. It should resonate with the user (and generally be stated in positive terms). Finally, only take on two microresolutions at a time; you don’t want to exhaust your willpower.

I especially like the suggestion to link the new behavior to a cue. In reviewing my successes in making a change, I’ve often tied the new thing I wanted to do to a trigger. Many of our habitual behaviors are triggered by cues. These cues could be the calendar, the clock, a feeling, a sensory experience, a word, or another behavior. Our cues sometimes aren’t even logically connected to the behaviors they trigger. This is a powerful takeaway for me. In my future goal-setting, I’ll intentionally think of cues that might make a good trigger for the new behavior I want to implement. Using cues allows one to piggyback new habits onto old ones.

All of Arnolds rules are intended to do the same thing: take advantage of the way we form habits. Instead of unconsciously developing habits that may or may not help us, we can intentionally form habits that, bit by bit, move us I the direction we want to go.

If you’re interested in this book, you may also be interested in


Arnold, Caroline L. Small Move, Big Change: Using Microresolutions to Transform Your Life Permanently. New York: Viking, 2014.

Wednesday, June 3, 2020

You are a Badass Every Day by Jen Sincero

You Are a Badass Every Day is a companion to Jen Sincero’s two previous books, You are a Badass and You are a Badass at Making Money. While those books explained Sincero’s philosophy, advice and experiences, this book is a collection of related short readings and exercises.

 Each chapter can be read in a few minutes. That is Sincero’s intention. They are prompts to get you thinking and taking action. They are moments of encouragement to keep you on track toward your goals. She describes it as a “spiritual gym,” a way to exercise your mind, imagination and desire so you can grow stronger.

“Success isn’t static, it’s not one place, you don’t arrive at success, crack open a beer and call it a day. Success is a way of being and adapting and growing that gets easier the more you practice.”

-Jen Sincero, You Are a Badass Every Day

 Though Sincero calls for people to take action toward their goals, the real action is in the mind. As she puts it, “thoughts and things are the same.” Your reality is something you created. If you don’t like it, you can change it by getting a new perspective and setting off on a new path.

 If you read one of Sincereo’s other books and you were inspired by it, reading this book will likely give your motivation a boost. It might be a pick-me-up on its own, but I suspect the message will have more impact on a mind prepared by one of the other Badass books.

 If you’re interested in this book, you may also be interested in

The Secret by Rhonda Byrne

 Sincero, Jen. You Are a Badass Every Day. New York: Viking, 2018.


Thursday, February 16, 2012

Mayflower by Nathaniel Philbrick

Philbrick, Nathaniel. Mayflower: A Story of Courage, Community, and War. New York: Viking, 2006.



In Mayflower, Nathaniel Philbrick writes about the Plymouth Colony from the Pilgrim’s flight from Europe to the end of King Philip’s War. It is mainly a story of how the settler’s and their descendants related to the natives.

It was by no means certain that the Pilgrims would get along with the Indians. They were chiefly concerned with building a community on their religious convictions, strong beliefs they held on to in spite of persecution in England. In the New World, they would do things their way.

Even so, they were surprisingly humble. The hardships they faced in America were enough to humble anyone. They quickly realized their dependence on the sufferance of the native populations. Unwittingly, they had upset the political balance of the Indian tribes.

Massasoit was the leader of a tribe that was weakened by disease and other setbacks. Once one of the leading tribes in the regions, the Pokanokets were in danger of being subdued by their rivals. Massasoit, their sachem, built and alliance with the Pilgrims at Plymouth that kept him in a strong position.

This is only the beginning of the political intrigues that run through the history of the Plymouth colony. Many native leaders and would-be sachems used the English, their technology, and the fear many Indians felt to carve out a place for themselves in the dangerous world of inter-tribal politics.

Against this backdrop, the Pilgrims cultivated allies amongst the Indians. Though their desire for religious purity may caused them to separate themselves from the churches in England may have tended to isolate them, the discipline, self-control, humility, and justice required by their faith made them more palatable to the natives than other European settlers.

Things changed quickly within a couple of generations. The Pilgrims were chiefly interested in their religious community, but their immediate descendants were interested in land and the wealth it brought. This inevitably led to competition for resources. The Indians became resentful and the English shed humility as they gained power.

Massasoit’s grandson, Philip, doesn’t seem like a fighter. In fact, he was generally a runner. Even so, he was the spark that set ablaze a war in New England. The sachems before him sold much land to the settlers and Philip found himself without the resources to support his people. He strung things along for a while using threats and capitulations to get what he needed from the English, much like today’s small nuclear states do to the Western countries on a global scale. Plymouth officials became too high-handed with Philip and soon events and the resentments of his young warriors pushed the sachem into war.

The action of the war chapters makes them more interesting reading, but they tell an awful tale. The English killed, enslaved or displace half the native population of southern New England. The land they coveted was theirs for the taking, though Plymouth was so indebted after the war, it couldn’t afford the expansion.

The expulsion of Indians made the frontiers more dangerous. Friendly natives had once buffered the settlers from hostile tribes. Now a settler clearing the frontier was likely to be surrounded by hostile tribes and have no hope of help if they decided to purge foreigners.

As the United States expanded, the Pilgrims and King Philip’s War became lost history outside of New England. When they were brought back to popular knowledge, it was as stories transformed to be suitable for new times. Philbrick puts aside the romanticized tale of Thanksgiving not to debunk it, but to present the Pilgrims and Indians more as they were.

Nathanial Philbrick also wrote
Sea of Glory

If you’re interested in this book, you may might like
Undaunted Courage by Stephen Ambrose

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