Comic Book Nation by Bradford W. Wright

As you would expect from a medium that has survived decades, comic books have changed with time to adapt to changes in culture.  In Comic Book Nation, Bradford W. Wright describes that history from the birth of comics as a new medium in the 1930s through the 1990s. Though the book was published a decade ago, it still provides a good perspective on where comics are. He mentions the advent of electronic publishing at the close of the book. I think it is fair to say that electronic publishing and distribution has not radically changed comics, though there may be potential for that in recent developments in the business of self-publishing comics electronically.

Bradford is an academic historian. Comic Book Nation is intended to be a cultural history of comics. Of course, Bradford can’t help but cover some the same ground that other writers cover, though this book predates many of the more academic or journalistic books on the subject. Some publishers, creators, and titles are just too important and influential not to mention. Even so, he tries to stick to his purpose and show how the times were reflected in comics.

I think it is fair to say that comics, and popular media generally, reflect cultures more than they influence them. If they didn’t, they wouldn’t be popular. This reflection isn’t always simplistic, even in comics. Comics writers and artists, like other producers of popular media, tried to address the concerns and interests of their audiences, sometimes realistically, sometimes idealistically, and sometimes with cynicism.

Of course, it was Superman who sparked the immense popularity of superhero comics, and comics generally. That popularity spawned imitators, as it does today. The early Superman, created by Cleveland high school students Jerry Siegel and Joe Shuster, was a reformer. He battled gangsters and crooked politicians. He was a New Dealer. Many comics supported New Deal policies to address the Great Depression.

Superheroes made the transition to World War II with ease. Writers had to address why the costumed crusaders weren’t enlisting or bringing the war to a swift end. They must have succeeded, because superhero titles were very popular, even among American soldiers. Comics were pro-war, and many costumed heroes were battling foreign menaces, especially the Nazis, even before America entered the war.

Superhero titles floundered after the war, but other genres did well. Comics generally supported American policies of intervention in smaller nations and containment of Communism. The medium reflected the post-war hopefulness that there could be peace and international cooperation with America leading as a benevolent superpower.

The post-war years had troubles, too. People feared the misuse and spread of nuclear weapons. The Korean War was a doubtful venture that many felt lacked the clear and good purpose of World War II. This applied to Viet Nam, too, where the additional problems of guerilla warfare challenged notions of heroism.

Comic books faced other challenges. The excesses of crime and horror comics brought about industry-operated censorship. Television competed for the time and money of children.

Much of the latter part of the book shows how the comics industry found a way to survive these problems. The 1960s introduced a resurgence of creativity and superheroes, especially the flawed fantasy men of Stan Lee’s Marvel Comics. New models of distribution were introduced in the 1980s. Electronic media has the potential to reinvigorate comics.

Because my adolescence was in the 1980s, I’d like to mention a few things about it. Unlike some comics historians, Bradford spends a fair amount of time on that decade, especially in a book that covers more than 60 years. He provides a pretty good description of how Frank Miller and Alan Moore challenged the superhero model and brought a lot of new interest to it. If anything, Miller and Moore were too influential. A lot of comics are still derivative of their best works.  Imitation of success is common in comics, and too often the imitators do not have the skill or understanding of the masters.

What I’d really like to mention is that Bradford acknowledges John Byrne’s contribution. Byrne was a very popular writer and artist in the 1980s. He did some pretty good stuff, too. He also indulged in excesses that presaged the excesses of the 1990s, but at least he did it with a self-aware wink. Byrne brought fun back to comics. Then as now, I like comics with a good dose of fun.

If you’re interested in this book, you may also be interested in

Men of Tomorrow by Gerard Jones

Stan Lee by Jordan Raphael and Tom Spurgeon

The Ten-Cent Plague by David Hajdu

Will Eisner by Michael Schumacher

Wright, Bradford W. Comic Book nation: The Transformation of Youth Culture in America. Baltimore, MD: Johns Hopkins University Press, 2001.

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Will Eisner by Michael Schumacher

Schumacher, Michael. Will Eisner: A Dreamer’s Life in Comics. New York: Bloomsbury, 2010. Will Eisner was a great innovator in comic books who spent his entire adult life working in the field. Michael Schumacher’s biography of the man, Will Eisner: A Dreamer’s Life in Comics, is a chronological review of his life and major works. Several things set Eisner apart as a comics writer and artist. From the beginning of his career, he thought comics could be serious art that could be more than cheap entertainment for kids. Unlike many comics artists, he was also a savvy businessman. He expanded the scope of comics from entertainment to education. Though his early work in comics is of high quality and displayed great creativity, he pushed himself to do more and better things with his chosen medium. Comic books were held in low regard in their early days, even by the writers and artists who created them. Most of the creators who worked in the field were just biding their time and making ends meet until they might move into more lucrative and respected work in books, magazines, and commercial art. It was also a market open to Jews, like Eisner, and other minorities who had a hard time breaking into other markets. In contrast, Eisner always saw potential in comic books to be serious art that could communicate to people in unique ways. While publishers were interested in gimmicks and characters that sold magazines, and Eisner provided them with that kind of material, Eisner’s desire was to focus on great storytelling through comics. He got his chance when he produced The Spirit, a comic made to be a weekly insert for newspapers. He negotiated a level of creative control over the comic that was uncommon in the industry. Eisner enjoyed the process of negotiation. This had much to do with his success as a businessman. For most of his career, Eisner ran his own shop producing comics for other publishers rather than working as an employee for freelancer. He was intelligent and flexible in his business dealing. He reaped the financial reward of his artistic work in a way few comics artist of the time did. Schumacher attributes this dual nature as artist and businessman to his parents. Eisner’s father was a painter who barely scraped through the depression; his mother wanted to see her children to something practical and have stable jobs. When comics began to face troubles in the postwar years, Eisner was already moving on to the education market. He had proven the concept of educational comics while he was in the army and created comics that supplemented preventative maintenance programs. He expanded this work later, contracting to produce a preventative maintenance magazine for the army during the Korean War, and expanding educational comics to other customers. In the last decades of his life, Eisner returned to telling stories through comics. Rather than returning to the genre stories he told earlier, he told longer, deeper, more personal, and sometimes autobiographical stories. Though not the inventor of the term "graphic novel," he was an innovator in telling longer stories through comics, tackling subjects that previously were the realm of mainstream literature and nonfiction. He developed relationships with publishers and editors that pushed him to produce great work. Schumacher doesn’t find all the work of this period to be great, though some is incredible. It seems to be a complaint that not all of Eisner’s work was as good as his best work. Though their may be something to this, we see in Eisner a man who is pushing into new areas of the art and publishing of comics when most of his contemporaries had long retired. If you’re interested in this book, you may also be interested in The Amazing Adventures of Kavalier & Clay by Michael Chabon American Splendor (Film) Maus by Art Spiegelman Stan Lee by Jordan Raphael and Tom Spurgeon The Ten-Cent Plague by David Hajdu Will Eisner’s The Spirit by Darwyn Cook