The Phantom Unmasked by Kevin Patrick

The Phantom is a long-running newspaper comic strip that first appeared in the New York Journal in 1936.  He was a pulp-adventure hero who protected his jungle home while fighting piracy and crime around the world. His unique twist, at least visually, was his outfit of tights and trunks, with a domino mask to obscure his features. More than a year before the appearance of Superman, the Phantom was dressing like a superhero.

In parts of the world, people consider the Phantom to be the very first superhero. Though he persists in American newspaper pages, he has not been very popular in the U.S. in comparison to similar characters. In other part so of the world, notably Australia, Sweden and India, he is possibly the most well-known and followed comics characters. How did a middling American adventure comic become so popular overseas? Comics scholar Kevin Patrick wrote a dissertation about it, and has since turned than dissertation into his book, The Phantom Unmasked.

It started with the general popularity of newspaper comic strips in the United States. As the American market became saturated, the features syndicates that distributed comics sought to expand by marketing to foreign publishers. While they faced objections in some markets, they had the advantage of being cheap and plentiful. In addition, the American syndicates worked with local syndicates or publishers to adapt their comics to local tastes and customs. This included The Phantom.

Lee Falk, writer of the strip, conceived of a character who was likely to be popular by taking ideas from popular jungle stories and hero pulps. He noted that he took inspiration form Edgar Rice Burroughs’ Tarzan of the Apes (serialize in All-Story magazine) and Rudyard Kipling’s The Jungle Book. The name of the Phantom is suggested by The Shadow, one of the most popular pulp magazines. The Phantom marked his enemies with the stamp of his skull ring, similar to the signet of The Spider, who more often left his mark on a corpse than a living foe. The skull-mark itself may have been inspired by the death’s head ring of Operator 5; though that ring was loaded with an explosive charge.

Patrick traces the spread of The Phantom from the United States to overseas markets, especially Sweden, which would become a center of oversees Phantom media production, India and his homeland of Australia. While he considers the features of the strip that make it popular in these countries, he also explores the marketing and publishing practices of the features syndicates in America and abroad to show how The Phantom was a financial as well as a popular success. The Phantom Unmasked is as much a business history as it is a comics history, though the two have always fit closely together.

If you’re interested in this book, you may also be interested in

Comic Book Nation by Bradford W. Wright

Kirby by Mark Evanier

Men of Tomorrow by Gerard Jones

Miss Mizzou by J. B. Winter

Mr. America by Mark Adams

The Secret History of Wonder Woman by Jill Lepore

Superman versus the Ku Klux Klan by Rick Bowers

The Peerless Peer by Philip Jose Farmer

Why Comics? by Hilary Chute

Patrick, Kevin. The Phantom Umasked: America’s First Superhero. Iowa City: University of Iowa Press, 2017.

Writing: Steal Characters

A lot of writing revolves around characters. For some writers, characters are central, and they’re drives, decisions, history, and idiosyncrasies move the story. A popular series character can be the jackpot for a writer, especially a genre writer.

Great characters are all around. How do you find them? Do as your predecessors in inventing great characters. Steal them.

I’m not suggesting that you actually steal characters. Nor am I suggesting that the writers I’ll be discussing stole their characters. It’s a matter of looking around in literature and life for real and fictional people then reworking them, consciously and unconsciously, into your own character.

Let me draw an illustration. Let’s take a popular character and see how other popular characters are in some way a reworking of it. These connections are my invention. I have not idea what the creators of these characters were thinking. I doubt most of them were thinking along these lines.

Let’s start with the Lone Ranger. Created by George W. Trendle (written by Fran Striker) in 1933 for the radio, the Lone Ranger saw success in several media, especially television. Before looking at the masked strangers successors, look at his predecessors. There were white-hatted cowboy heroes before the ranger. His contribution was the secret identity and the avoidance of lethal force. These heroes were white knights transformed for the gunpowder age. You might see those chevaliers as vaguely Christianized versions of mythological questers like Odysseus and Hercules.



Now imagine that the Lone Ranger is an antihero, his bullets are deadly lead and he uses a lot of them. You might picture something like Jonah Hex. John Albano and Tony DeZuniga created Hex in 1971. He is a scarred frontiersman who roams the West, not necessarily protecting the innocent, but collecting bounties or dealing deadly justice.

Maybe you like that the Lone Ranger avoids deadly force. Let’s keep that, but make him a pulp-era vigilante. That is what Trendle and Striker did in when they created the Green Hornet for the radio in 1936. They even made the Hornet a distant relative, though not a descendant, and imitator of the Ranger. The Hornet is darker, though. Instead of riding a white horse, he drives the Black Beauty. He sometimes pretends to be a criminal, but it is mainly to allow him to infiltrate gangs and break them apart from the inside. In spite of this, he avoids killing just as his predecessor did (I guess Seth Rogan didn’t notice that).

What if the Lone Ranger was a costumed superhero? He might be Batman, created by Bob Kane in 1939. Bruce Wayne’s identity isn’t hidden from the audience, but his costumed crusade against crime could have been modeled on the horseman. Batman writer Bill Finger gave Batman a code of ethics that would have made the Ranger proud. Not only did Batman eschew deadly force, he rarely used a gun at all. In appearance, at least, Batman resembles Zorro more than the Lone Ranger. (Batman comics tie him to Zorro, too. Several authors have depicted it as the move the Waynes had just seen when Bruce’s parents were killed by a criminal). Zorro himself might be taken as a Latin American spin on the Ranger, except he was created 14 years earlier by Johnston McCulley.

Not all of these ostensible progeny are as good as Batman. Put the Ranger in a talking car and you might end up with something like Knight Rider. Put Jonah Hex on a motorcycle in a futuristic megacity and you might get Judge Dredd. (The Judge Dredd comics weren’t bad, just not my cup of tea. The Sylvester Stallone movie was bad.)

The Lone Ranger is an archetypal hero, which is how we can so easily draw connections between him and characters that came before and after. It doesn’t denigrate Trendle and Striker to say they drew on archetypes, or even specific characters or people, in creating his own character. It’s a compliment that they created a character that was so popular, enduring, and inspiring to other writers.

Think of your own twist on the Lone Ranger archetype. You might have other characters you love that you could call on. Take your favorite romance heroine and put her in a completely different setting (Charlaine Harris put Sookie Stackhouse in a Louisiana full of vampires). You could put a detective in the far future (Isaac Asimov did in Caves of Steel). Bring a dragon into the atomic age (yeah, Godzilla). You could make a dragon a slave to the boilermakers in a steampunk fantasy—hey, maybe I’ll do that.

The Thin Man (Film)

The Thin Man. Writ. Albert Hackett and Frances Goodrich. Dir. W. S. Van Dyke. With William Powell and Myrna Loy. Metro-Goldwyn-Mayer, 1934.

This film is based on the excellent Dashiell Hammett book of the same title. It was so popular MGM made five sequels from 1936 to 1947: After the Thin Man, Another Thin Man, Shadow of the Thin Man, The Thin Man Goes Home and Song of the Thin Man. The writers changed, but most of the films were directed by W. S. Van Dyke and all of them starred William Powell and Myrna Loy as the charming couple, Nick and Nora Charles.

It is the charm of the Charles’ that makes the movies such a pleasure to watch. The characters have great chemistry Hammett’s book; Powell and Loy bring it to the screen. Part of their charm comes from their witty banter. I think part of it comes from the happy marriage of the couple. They delight in each other, tolerate each other’s weaknesses and gently push each other to be better. And though they fit traditional gender roles, as you would expect at the time the films were made, and it is clear that Nick is a professional detective and Nora an amateur, they seem more equal than most fictional couples in today’s films and television.



As a series, the films handle the couple in another unusual way. They age. They age naturally. In the first pair if films, as in the book, Nora is a young heiress and Nick older and worldlier. In the middle pair of films, they’re parents of a young son. By the last film, they’re an established couple and even Nora can’t follow the slang of the hipster characters.

The chemistry between Powell and Loy is great. Some other quality actors appear in the films as well, like Maureen O’Sullivan in The Thin Man. The sequels include performances from James Stewart and Keenan Wynn. Some uncredited (and not as great) appearances include Shemp Howard and a guy who I think might be Tor Johnson.

The crime solving in The Thin Man sticks close to the book, but adapted to work well on film. As crime stories, the sequels vary in quality, complexity and suspense. If you’re looking for a great mystery, you may want to look elsewhere. Crime solving is the backbone of the plots of these films, but the plots are largely an excuse to watch Nick and Nora do their thing.

(Thanks, Roger, for loaning me the box set of these films on DVD.)