The Revenge of Analog by David Sax

The joke about visions of the future that never panned out is usually, “Where is my flying car?” The proliferation and promises of digital technology over the last two or three decade might prompt us to pose some other questions such as, “Where is my paperless office?”

In The Revenge of Analog, journalist David Sax discusses how analog technologies are sometimes thriving in the digital ages. Some are making comebacks. Some never went away. Some are growing more popular because of digital technology, not in spite of it.

Sax looks at a lot of analog technologies. This includes vinyl records, paper and pen, tabletop games, books and brick-and-mortar stores.

Some of these have very interesting histories in how they have fallen, risen and interacted with digital technology. What I found most interesting in the book is the reasons analog persists. It is usually because it brings something that digital technology leaves out.

For instance, analog technology appeals to the senses. I know a lot of bibliophiles who love the smell of books, though it would not seem to be a pertinent feature. The IRL space is simply much richer that even the most detailed virtual space.

 “There’s never going to be a virtual environment as completely engaging as the physical environment is,” computer game designer Bernie De Koven quoted in The Revenge of Analog

Analog is usually slow. Generally, a strength of digital is that it is almost always faster. We don’t always want fast. Sometime the slower pace, the pauses, helps us to take things in and savor them. For instance, when you listen to a vinyl record, you can’t skip songs at the touch of a button, you have to lift the needle and move it or even change records. You can’t listen to any songs you have in random order, but you have to listen to song on a single album in the order the artist or producer arranged them unless you introduce a lot of pauses as you interact with the discs and player.

Analog is limited. The digital world can be so rich with information and choices that it can be overwhelming. Paper and pen limits the size, colors and effects you can produce. These limitations help us hone in on the main issues quickly and get moving.

“People think limitations are bad things. But it moves the process forward, in a good way. You can easily get lost in the process. It’s easier to stick to a plan when you have limitations,” analog recording studio owner Chris Mara quoted in The Revenge of Analog

In the real realm of communication, analog is more intimate that digital. The ultimate analog communication is a face-to-face conversation, mediated by nothing but the air in between two people. We send off a lot of nonverbal signals when we speak, and we sense these signals from others, which gives us a more rich and nuanced understanding of what is said (and unsaid) than we can get from a text message or even over Skype or Facetime.

If you’re interested in this book, you may also be interested in

Learn Better by Ulrich Boser

The Organized Mind by Daniel J. Levitin

Sax, David. The Revenge of Analog: Real Things and Why They Matter. New York: PublicAffairs, 2016.